PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Monday, November 10, 2014

That Game On Your Phone May Be An Ad In Sheep’s Clothing

A promotional image from the mobile ad company Celtra shows an ad that is also a game. (Celtra)

A promotional image from the mobile ad company Celtra shows an ad that is also a game. (Celtra)

Smartphone users beware: ads disguised as games could be coming to your mobile device.

According to the online publication VB Gamesbeat, mobile advertising revenues are on track to surpass $31 billion in 2014. That’s slightly less than half of television ad revenues.

Not surprisingly, mobile advertisers are looking for new ways to package their pitches, and they’ve been using more ads that resemble video games.

Here & Now media analyst John Carroll joins host Sacha Pfeiffer with details.

Guest


Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

May 26 5 Comments

As Lethal Heroin Overdose Numbers Rise, Families Find Solace In Organ Donation

Organ banks around the country have noted an increasing number of organs from donors who have died of overdoses.

May 26 3 Comments

NEADS Assistance Dog Bailey Graduates From Service Dog Training

NEADS provides dogs like Bailey, a yellow Labrador, for deaf and disabled Americans.

May 25 Comment

Celebrating The Class Of 2016: Peace Odiase

Odiase is one of two valedictorians at Fisk University, a historically black college in Nashville, Tennessee.

May 25 8 Comments

NEADS Service Dog Meets His Match

Here & Now has been tracking service dog Bailey, who recently met his new owner, since last year.