90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Here and Now with Robin Young
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Tuesday, August 12, 2014

Coke Tries To Refresh Its Image

Soda sales have fallen every year for the last nine years, and Coca-Cola is trying to turn things around. (Mike Mozart/Flickr)

U.S. soda sales have fallen every year for the last nine years, and Coca-Cola is trying to turn things around. (Mike Mozart/Flickr)

Soft drinks have been dropping in popularity in recent years. They’ve been blamed for the increase in obesity and diabetes, and many consumers are turning to other beverages.

U.S. soda sales have fallen every year for the last nine years, and Coca-Cola is trying to turn things around. That’s according to a new Bloomberg Businessweek piece called “Coke Confronts Its Big Fat Problem.”

Claire Suddath co-authored the story and joins Here & Now’s Jeremy Hobson to discuss soda-drinking trends and what Coca-Cola is doing to solve its image crisis.

Guest


Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

September 18 Comment

Terry Gilliam Goes Back To The Dystopian Future

Terry Gilliam's new film, "The Zero Theorem" will be familiar to his fans.

September 18 5 Comments

DJ Sessions: Kansas’ ‘Retro Cocktail Hour’

"Space age pop" and "incredibly strange music" are the songs of the day on this installment of the DJ Sessions.

September 17 21 Comments

Volkswagen’s 300 MPG Car

The XL-1 can get 300 miles per gallon. The key is reducing wind resistance.

September 17 41 Comments

How Has The Obesity Epidemic Disrupted Romance?

The health impacts of the obesity epidemic are well-documented. Less studied are its ramifications for romance.