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Friday, December 20, 2013

Bourbon Makers Outside Kentucky Could Spark Innovation



When people think of bourbon, they often think of Kentucky, but not all bourbon is made in the Bluegrass State. The rules on bourbon — and there are federal rules — allow it to be produced anywhere in the U.S., and it is. Micro-distilleries are popping up all over the country and they’re finding success selling what has become a most-trendy spirit.

Bourbon accounts for only one quarter of all hard liquor sales in the U.S., but it far exceeds all other booze in sales growth. That’s because as bourbon has become popular, it’s also become pricey. A bottle of Pappy Van Winkle, for example, will set you back a few hundred dollars — if you’re lucky enough to find one.

From the Here & Now Contributors Network, Devin Katayama of WFPL reports from Louisville that the expansion of bourbon outside Kentucky could help develop the next American taste.


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Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

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