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Mathworks - Accelerating the pace of engineering and science
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of engineering and science
Thursday, November 28, 2013

What Makes Upworthy Wildly Successful

Upworthy aggregates news stories and writes catchy — some say ‘cheesy’ — headlines for them. And then it makes those stories go viral.

The popular social media site started in 2012 and in October attracted 50 million unique visitors.

Now, Upworthy is partnering with the Bill & Melinda Gates Foundation to produce original content focusing on global health and poverty.

Derek Thompson of The Atlantic joins Here & Now’s Meghna Chakrabarti with details.

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Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

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