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Monday, November 25, 2013

Forbes And Snapchat: Are The Valuations Right?

Snapchat CEO Evan Spiegel poses for photos in Los Angeles, Oct. 24, 2013. (Jae C. Hong/AP)

Snapchat CEO Evan Spiegel poses for photos in Los Angeles, Oct. 24, 2013. His company turned down a $3 billion offer from Facebook. (Jae C. Hong/AP)

Just as Forbes Media, which publishes Forbes magazine and Forbes.com, announced that it was up for sale earlier this month, online messaging service Snapchat announced that it was not – at least for now.

The presumed valuation of the two properties provides a snapshot of the opposing trajectories for old and new media.

Forbes has set its sale price at $400 million, which many analysts think overvalues the 96-year-old media company.

Snapchat, on the other hand, turned down a $3 billion offer from Facebook, which some analysts believe undervalues the year-old online service that allows users to send photos that disappears seconds later.

Here & Now media analyst John Carroll discusses whether the price is right.

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