For nearly a decade, Dan Buettner has researched the places people live longest, healthiest and happiest.
Wedding season is approaching and arrangements are well underway for the two and a quarter million weddings planned every year.
But what happens to the 250,000 ceremonies that get canceled?
At an average investment of $27,000 for the venue, caterers, photographers, DJs, the dress and more, couples who decide to cancel their wedding might want to become part of a new experiment.
The Charlottesville, Virginia-based website www.BridalBrokerage.com aims to buy and sell canceled weddings.
Marketing director Jeff Smidt told Here & Now’s Robin Young that the number of interested buyers has surprised them.
“We launched thinking that we were going to really appeal to military deployments and maybe pregnancies or elopers or folks that needed to get married on a timeline,” Smidt said. “But what we found is that people really not only want the deals, but they don’t want to go through the hassle of planning a wedding.”