Charisma is a crucial component of a politician's appeal to voters. But there's more than one way to inspire confidence.
Former Florida Governor Jeb Bush gives a speech at the annual Conservative Political Action Conference (CPAC) Friday night.
His changing message on immigration has been falling on deaf ears in the Republican party, which is trying to attract Latino voters after two consecutive White House defeats.
If he runs for President in 2016, can Jeb Bush avoid being weighed down by the legacies of his brother and father?