“Never fight if you can avoid it, but when you must fight, don’t lose.”
It was created by Ackerman MacQueen, the NRA’s longtime ad agency, which has been crafting the NRA’s public image since the early 1980s.
Some say the agency has too strong a hold inside the gun rights lobby group.
Jeremy Hobson joins Robin Young as co-host of Here & Now in its new 2-hour format, from WBUR and NPR.
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