90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Here and Now with Robin Young
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Monday, March 4, 2013

Meet The Agency Behind NRA’s No-Holds-Barred Ads

“Never fight if you can avoid it, but when you must fight, don’t lose.”

That’s the call to viewers, set to dramatic music, in one of the many ads that the National Rifle Association is pumping out in the wake of the Newtown school shooting.

It was created by Ackerman MacQueen, the NRA’s longtime ad agency, which has been crafting the NRA’s public image since the early 1980s.

Some say the agency has too strong a hold inside the gun rights lobby group.

Guest:


Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

October 21 Comment

Jim Gaffigan’s Love Affair With Food

The stand-up comic gives his particular gastronomic take on the world in his new memoir "Food: A Love Story."

October 21 Comment

Jill Abramson Announces Plans For News Startup

The former New York Times executive editor said her goal is to create a news outlet that favors quality over quantity.

October 20 Comment

Alternate Routes: Lasting Impressions From The Road

Our digital and social media producer Rachel Rohr is back from a month-long trip cross-country, talking with young Americans.

October 20 Comment

Mario Batali Goes Farm To Table

The chef and restaurateur discusses the "farm to table" trend and shares recipes with a hearty and rustic twist.