Mark McClusky says for elite athletes today, pushing boundaries and breaking records is all about "the aggregation of marginal gains."
Have you heard about the Tide detergent thefts?
At first it was thought to be urban myth, but last year for the first time, Tide made the National Retail Federation’s list of most targeted items for theft.
On the street it’s called “liquid gold.” Among the most expensive detergents, a 150-ounce bottle of Tide sells for around $20.
Sgt. Aubrey Thompson is head of the special unit in Maryland’s Prince George’s County dealing with organized retail theft.
He told Here & Now that thieves have been stealing the detergent from large chain stores and selling it at a bargain price to smaller corner stores.
There have also been reports of Tide being used as currency to buy drugs.