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Here and Now with Robin Young and Jeremy Hobson
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Monday, November 19, 2012

What Really Killed Hostess Brands?

By now you’ve surely heard that the American icon, Hostess Brands, has gone out of business. The company will start selling off its assets on Monday.

Apparently there were a lot of us who just weren’t buying as many Twinkies and Ding Dongs as we once did. But the story of Hostess is about more than just kids’ treats.

Besides the 19,000 workers who will lose their jobs with the company, a large private equity group and some New York hedge funds also stand to lose hundreds of millions of dollars.

Twinkies may live on, if another company buys the name and recipe.

We take a look at what brought down this 82-year-old company.

Guest:


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Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

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