90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Monday, November 19, 2012

What Really Killed Hostess Brands?

By now you’ve surely heard that the American icon, Hostess Brands, has gone out of business. The company will start selling off its assets on Monday.

Apparently there were a lot of us who just weren’t buying as many Twinkies and Ding Dongs as we once did. But the story of Hostess is about more than just kids’ treats.

Besides the 19,000 workers who will lose their jobs with the company, a large private equity group and some New York hedge funds also stand to lose hundreds of millions of dollars.

Twinkies may live on, if another company buys the name and recipe.

We take a look at what brought down this 82-year-old company.

Guest:


Please follow our community rules when engaging in comment discussion on this site.
Spotlight

We now have a digital bookshelf! Explore all our books coverage or browse by genre.

Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

February 26 32 Comments

That Political Bumper Sticker Could Cost You Your Job

In most states in the country, labor laws will not protect you from getting fired over a political bumper sticker.

February 26 2 Comments

Remote Mexican Villages Build Their Own Cell Networks

Thanks to cheaper technology, community organizers and computer hackers are bypassing the big cell companies.

February 25 Comment

DJ Sessions: New Music From Nashville

For this week's DJ Session, Marcia Campbell shares songs from Teea Goans, Reba McEntire, Chris Stapleton and Earls of Leicester.

February 25 97 Comments

Feminist Gamer Withdraws From PAX East, Citing Safety Concerns

Video game developer Brianna Wu discusses the threats against her and her role as a feminist leader amid the Gamergate controversy.