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Friday, October 21, 2011

Retailers Offer Free Jewelry, TV’s To Lure Customers

Online jeweler Stauer is offering a $249 amethyst necklace for free _ provided customers pay the $24.95 it costs to ship it. (AP)

Online jeweler Stauer is offering a $249 amethyst necklace for free--provided customers pay the $24.95 it costs to ship it. (AP)

We’ve not even hung the Halloween lanterns and retailers are already thinking of ways to lure us in for Christmas shopping.

How about a $249 amethyst necklace for free? All you have to do is pay $24.95 in shipping.

That deal is from the online jewelry store Stauer, their president Michael Bisceglia told the AP they’ll lose money on the deal but with a similar offer in the past, customers bought more jewelry. Bisceglia says “in this economy, you have to be outrageous.” And other retailers are following suit.

More Deals Offered:

  • The southern furniture chain Rooms To Go is offering free 3-D TV’s with the purchase of a dollar amount of furniture
  • Nordstrom is offering free shipping on most orders
  • Sears will match– and beat– lower prices that customers find online  (the offer only stands for prices of retailers that have physical locations)

Guest:

  • Britt Beemer, chairman of America’s Research Group, a research marketing firm

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Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

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