PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Wednesday, February 3, 2016

What Makes A Good Logo?

Few are praising Uber's new logo.

Few are praising Uber’s new logo.

The ride-hailing company Uber released a new logo and app icon Tuesday, to much criticism. While most companies outsource rebranding to a graphic design firm, Uber CEO Travis Kalanick took the unusual step of taking a major role in the decision-making.

Here & Now’s Jeremy Hobson speaks with graphic designer Armin Vit about what he makes of Uber’s new logo, and what, generally, makes a successful logo.

Guest


Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

May 25 Comment

Celebrating The Class Of 2016: Peace Odiase

Odiase is one of two valedictorians at Fisk University, a historically black college in Nashville, Tennessee.

May 25 7 Comments

NEADS Service Dog Meets His Match

Here & Now has been tracking service dog Bailey, who recently met his new owner, since last year.

May 24 19 Comments

Remembering A Forgotten Scandal At Yale

Mark Oppenheimer was surprised to find how the scandal impacted those involved, almost 60 years later.

May 24 9 Comments

Arizona’s ‘Adopt-A-Burro’ Program Tries To Solve An Overpopulation Issue

The small donkeys are federally protected animals, but cause problems like digging up plants and walking on highways.