At President Abraham Lincoln's funeral in 1865, the oak tree stood just a few feet from the event, shading the funeral choir.
Recently, research firm eMarketer estimated that spending on mobile ads, on smartphones and tablets, will eclipse advertising spending on radio and in print this year.
Advertisers will spend a projected $18 billion on mobile platforms in 2014, while newspapers will draw about $17 billion in ad revenue, and radio roughly $15 billion.
That shift in ad dollars has led to a shift in creative approaches, with more and more marketers are either mimicking or using consumer-generated content in their advertising.
Here & Now media analyst John Carroll discusses the trend with host Jeremy Hobson.
Peter O’Dowd follows the route of Abraham Lincoln's funeral train 150 years ago, to look at modern-day race relations and Lincoln's legacy.