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Thursday, July 31, 2014

Facebook Targets Zambia With Free App

Facebook-founded Internet.org aims to increase Internet accessibility on a global level. (Internet.org)

Facebook’s Internet.org aims to increase Internet accessibility on a global level. (Internet.org)

Altruism or good business? Today, Facebook launched a free mobile app in Zambia.

The company says people who can’t afford Internet service in the poor African country will have a new way to find jobs and get health advice on pregnancy and childbirth.

It’s the latest in Facebook’s Internet.org initiative, a larger push to reach millions of potential customers in developing countries.

The Atlantic’s Derek Thompson joins Here & Now’s Jeremy Hobson to discuss Facebook’s goals and what we can expect in the future from the initiative.

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Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

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