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Tuesday, July 8, 2014

Is The Cupcake Craze Coming To An End?

After a sudden announcement to employees Monday, the New York-based cupcake maker Crumbs Bake Shop has closed all of its shops, in New York and across the country. (Jay Wood/Flickr)

After a sudden announcement to employees Monday, the New York-based cupcake maker Crumbs Bake Shop has closed all of its shops, in New York and across the country. (Jay Wood/Flickr)

After a sudden announcement to employees Monday, the New York-based cupcake maker Crumbs Bake Shop has closed all of its shops, in New York and across the country.

“Regrettably Crumbs has been forced to cease operations and is immediately attending to the dislocation of its devoted employees while it evaluates its limited remaining options,” the company said in a statement to The Wall Street Journal.

The closure comes amid financial woes after years of losses, and what some see as the falling popularity of gourmet cupcakes. Jason Bellini of The Wall Street Journal joins Here & Now’s Jeremy Hobson with details.

Guest


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  • it_disqus

    The economy is bad for the middle class.

    • methos1999

      evidently you didn’t listen to the story – they went under largely because they expanded too big & too fast for the demand. The middle class can afford cupcakes, but it’s not something they buy everyday.

  • Frog

    Wait a second, Jason. If they lost $18 million, they would need to sell about 4.2 million more @$4 per cupcake IF IT COST THEM NOTHING TO BAKE THEM. For simplicity, if you ignore fixed costs, they are probably only making at most $1 per cupcake so they need to sell 18 million more cupcakes. WSJ?

  • Nurse Bevy

    One eats cupcakes as an occasional treat. I’d be more worried if a chicken, vegetable or burger chain failed.

  • cj

    The problem I see here is specializing in one bakery good. They need to go back to mixing cupcakes, donuts and other baked goods.

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Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

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