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Friday, March 21, 2014

Marketers Drill Into Customer Data Like Never Before

Shoppers stop to look at a display while shopping at Dadeland Mall, in Miami on November 25, 2011. (Lynne Sladky/AP)

Marketing companies are gathering information about your behavior to help businesses target their products to you. (Lynne Sladky/AP)

Marketing companies are gathering information about consumers’ behavior — from tracking what you watch on T.V. to where you spend time online — and using it to help businesses calculate how to target their products.

Media analyst John Carroll joins Here & Now’s Sacha Pfeiffer to discuss how this relatively new way of mining and manipulating data is transforming the marketing and retail industry.

Guest


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