Two Chicago-area sports journalists gathered the tweets directed at them and asked men to read them to their faces. The result went viral.
Marketing companies are gathering information about consumers’ behavior — from tracking what you watch on T.V. to where you spend time online — and using it to help businesses calculate how to target their products.
Media analyst John Carroll joins Here & Now’s Sacha Pfeiffer to discuss how this relatively new way of mining and manipulating data is transforming the marketing and retail industry.