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Monday, February 3, 2014

The Super Bowl Was A Bust, But What About The Ads?

USA Today's consumer-judged Ad Meter picked the Budweiser commercial "Puppy Love" as the Super Bowl ad winner. (Anheuser-Busch)

USA Today’s consumer-judged Ad Meter picked the Budweiser commercial “Puppy Love” as the Super Bowl ad winner. (Anheuser-Busch)

The Super Bowl game was so lopsided last night, the only real competition was the battle of the ads.

The advertising competition is largely a matter of opinion. USA Today’s annual “Ad Meter” — a panel of 6,272 viewers who assign ratings to the commercials running during the big game — picked Budweiser’s puppy ad as the winner.

Media analyst John Carroll joins Here & Now’s Jeremy Hobson to discuss which ads worked and why.

Ads Discussed In This Segment

Budweiser, “Puppy Love”

Bud Light, “Ian Up For Whatever”

RadioShack, “The Phone Call”

Cheerios, “Gracie”

Coca Cola, “America The Beautiful”

Chrysler (featuring Bob Dylan)

Microsoft, “Empowering”

Comedians in Cars Getting Coffee

Soda Stream (featuring Scarlett Johansson)

Oikos, “”The Spill”

Guest


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