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Monday, February 3, 2014

The Super Bowl Was A Bust, But What About The Ads?

USA Today's consumer-judged Ad Meter picked the Budweiser commercial "Puppy Love" as the Super Bowl ad winner. (Anheuser-Busch)

USA Today’s consumer-judged Ad Meter picked the Budweiser commercial “Puppy Love” as the Super Bowl ad winner. (Anheuser-Busch)

The Super Bowl game was so lopsided last night, the only real competition was the battle of the ads.

The advertising competition is largely a matter of opinion. USA Today’s annual “Ad Meter” — a panel of 6,272 viewers who assign ratings to the commercials running during the big game — picked Budweiser’s puppy ad as the winner.

Media analyst John Carroll joins Here & Now’s Jeremy Hobson to discuss which ads worked and why.

Ads Discussed In This Segment

Budweiser, “Puppy Love”

Bud Light, “Ian Up For Whatever”

RadioShack, “The Phone Call”

Cheerios, “Gracie”

Coca Cola, “America The Beautiful”

Chrysler (featuring Bob Dylan)

Microsoft, “Empowering”

Comedians in Cars Getting Coffee

Soda Stream (featuring Scarlett Johansson)

Oikos, “”The Spill”


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  • dialyn

    Puppy + Clydesdale…be a curmudgeon if you want but the people who developed this commerical know how to tell a story in a very brief period of time, and are very smart about how they do it. They hit the right note between humor and romance, and even tucked in a little drama. I don’t know how they could have done that particular commercial any better. It’s easy to be critical of it, but it’s the only commercial I would watch more than once.

    • Alyson

      but it literally has nothing to do with beer – although the horse was a clydesdale

      • dialyn

        That’s okay with me….I don’t like beer.

  • Frog

    The best overall Supper Bowl MVP was: Burno Mars! However, the Red Hot Chilly Peppers gave Latinos a bad name.

    The best commercial hand down: Bob Dylan’s Chrysler commercial. The is the best thing Bob has done in years. It’s political message is a block buster message. I just hope the Republicans are listening. Mr. Dylan….. you did a hell of a job!

    Now for the over all winner for the best Sunday program winners was:
    Mona Konishi & Laika (Belgian Malinois), 100% – Ohtsu, Shiga, Japan at the Purina Dog Contest. Konishi & Laika were breathtaking.


  • JP

    I find it difficult to believe that you made no comment on the Coke commercial and the ensuing internet firestorm. Are you guys in a bubble or something?

  • Ross

    Honestly… I thought the adds were all dull and uninteresting. The only high point for me was the National Anthem. (the halftime show was fine, and at least it wasn’t the crud we’ve had the last decade or so, but not great to me).

  • it_disqus

    The Honda hug commercial…that was a tricky one to place…too early in the drinking and no one acts on it and too late no one gets it.

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