90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Monday, December 23, 2013

PR Executive Feels Power Of Twitter

Justine Sacco, the head of corporate communications for Barry Diller’s InterActive Corporation, lost her job after tweeting “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”

She sent her tweet Friday before she boarded a flight from New York to Cape Town, South Africa, unaware that during her 11-hour flight her tweet went viral.

When she got off the plane she was greeted by reporters and photographers demanding answers.

Daniel Post Senning, an etiquette expert with the Emily Post Institute, joins Here & Now to discuss proper Twitter etiquette and how to avoid social media faux pas.

Guest


Please follow our community rules when engaging in comment discussion on this site.
Spotlight

We now have a digital bookshelf! Explore all our books coverage or browse by genre.

Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

January 26 3 Comments

Limitations Of Winter Freeze Inspire Maine Chef

The food at Vinland in downtown Portland is 100 percent locally sourced, even in the dead of winter.

January 26 Comment

Mayors Examine Community Policing

The U.S. Conference of Mayors has new recommendations on community policing, in the wake of Ferguson.

January 23 4 Comments

How ‘The Good War’ In Afghanistan Went Bad

Jack Fairweather's new book argues the war could turn out to be the defining tragedy of the 21st century.

January 23 4 Comments

How To Keep That Fitness Resolution

It's that time of year when the post-New Year's crowd at the gym starts to thin. We get advice on how to stick with it.