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Monday, December 23, 2013

PR Executive Feels Power Of Twitter

Justine Sacco, the head of corporate communications for Barry Diller’s InterActive Corporation, lost her job after tweeting “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”

She sent her tweet Friday before she boarded a flight from New York to Cape Town, South Africa, unaware that during her 11-hour flight her tweet went viral.

When she got off the plane she was greeted by reporters and photographers demanding answers.

Daniel Post Senning, an etiquette expert with the Emily Post Institute, joins Here & Now to discuss proper Twitter etiquette and how to avoid social media faux pas.

Guest


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  • scallywag

    One can’t help but wonder if the general alarm and offense of Sacco’s comments wasn’t so much what she said, that it was in poor taste was a given but perhaps what was more alarming was the cavalier way she went on to express a point of view that may in the end be harbored by many even if they dare not publicly admit to it and that too is the catch…. the head of a pr department going on to betray a kind of privileged stasis that may be tolerated by insiders on the quiet but never openly tolerated when one dares to show off how wonderfully repugnant and insensitive one can be, because they can afford to….. until that is the day they can’t.

    Really are we surprised Justine Sacco said what she said or is she endemic of a privileged breed that harbor such points of views….???

    http://scallywagandvagabond.com/2013/12/was-justine-sacco-fired-unjustly/

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