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Monday, December 23, 2013

PR Executive Feels Power Of Twitter

Justine Sacco, the head of corporate communications for Barry Diller’s InterActive Corporation, lost her job after tweeting “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”

She sent her tweet Friday before she boarded a flight from New York to Cape Town, South Africa, unaware that during her 11-hour flight her tweet went viral.

When she got off the plane she was greeted by reporters and photographers demanding answers.

Daniel Post Senning, an etiquette expert with the Emily Post Institute, joins Here & Now to discuss proper Twitter etiquette and how to avoid social media faux pas.


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Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

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