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Tuesday, September 3, 2013

CBS And Time Warner End Dispute, Blackout Ends

Advertisers now have the ability to target their TV ads to specific households, based on customer data. (AP/Ann Heisenfelt)

(AP/Ann Heisenfelt)

CBS and Time Warner ended their public contract dispute yesterday, marking a nearly one-month blackout in eight major markets.

The agreement restored the CBS network and affiliated channels such as Showtime.

While the two sides didn’t release details of the agreement, CBS did win a significant increase in re-transmission fees for its content, as well as a large segment of control in its digital future.

Jason Bellini Explains The Dispute Between CBS And Time Warner

Guest


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