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Here and Now with Robin Young and Jeremy Hobson
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Friday, July 12, 2013

The Business Plan Behind ‘Sharknado’

Detail of a promotional poster for "Sharknado." (Sharknado/SyFy)

Detail of a promotional poster for “Sharknado.” (Sharknado/SyFy)

The campy movie “Sharknado” about killer sharks caught in a tornado and dumped in Southern California, premiered yesterday on SyFy and unleashed a storm on Twitter.

At its peak, it produced 84 tweets per second. So what is the secret to this low budget film’s rabid success?

Guest

  • Ryan Bradley, senior editor for Fortune Magazine. He tweets @theryanbradley.

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Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

April 29 17 Comments

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Here & Now's Robin Young speaks with Richard Pacelle, professor of political science at the University of Tennessee, to find some answers.

April 29 3 Comments

Bison Set To Become America’s First National Mammal

A bipartisan effort to name the bison the first national mammal of the U.S. has passed in Congress.

April 28 30 Comments

Men Read Mean Tweets At Women And The Video Goes Viral

Two Chicago-area sports journalists gathered the tweets directed at them and asked men to read them to their faces. The result went viral.

April 28 7 Comments

HBO's CEO On Virtual Reality And ‘Sesame Street’

In the second part of our interview with Richard Plepler, he discusses why the premium cable network picked up "Sesame Street."