PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Thursday, June 6, 2013

Can Box Office Winners And Losers Be Predicted?

Actors Jaden Smith and Will Smith are pictured in a promotional image from "After Earth." (Columbia Pictures)

Actors Jaden Smith and Will Smith are pictured in a promotional image from “After Earth.” (Columbia Pictures)

Summer movies are the realm of the giant blockbuster, but can you tell by looking at a movie’s budget whether it will be a box office hit?

Linda Holmes, host of NPR’s pop culture blog Monkey See says no — but studio executives are counting on making back that money.

“When you see a company spending $130 million, which is what ‘After Earth’ cost — that’s actually relatively modest for a Blockbuster, believe it or not — they’re not looking for an ordinary box office experience. They’re looking for a gigantic hit,” Holmes said.

Holmes says there are usually both thematic and budgetary clues when studios expect big business at the box office.

“You’re looking at a potential planned blockbuster whenever you see lots and lots of explosions and big famous people and sometimes an attachment to a franchise,” she said.

Studios also worry about their films appealing to foreign audiences.

“‘The Avengers’ was the number one movie in America last year and it made about 60 percent of its money overseas.”

Guest:

  • Linda Holmes, host of NPR’s pop culture blog Monkey See.

Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

September 3 3 Comments

Explore Yogurt’s Savory Side With These Recipes

Our resident chef Kathy Gunst brings us ideas and recipes, including one for zucchini-yogurt-mint fritters.

September 3 39 Comments

Steve Almond’s Manifesto Against Football, Continued

The author and lifelong football fan has written a new afterward to his controversial 2014 book "Against Football."

September 2 9 Comments

Why Head Lice Are Becoming More Drug-Resistant

Some of these small parasites have been mutating and are now resistant to many over-the-counter medications.

September 1 12 Comments

Favorite Son Hopes To Revive Michigan Football

The story of what's happened at Michigan over the last decade plays out in a new book by John Bacon.