PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Thursday, June 6, 2013

Can Box Office Winners And Losers Be Predicted?

Actors Jaden Smith and Will Smith are pictured in a promotional image from "After Earth." (Columbia Pictures)

Actors Jaden Smith and Will Smith are pictured in a promotional image from “After Earth.” (Columbia Pictures)

Summer movies are the realm of the giant blockbuster, but can you tell by looking at a movie’s budget whether it will be a box office hit?

Linda Holmes, host of NPR’s pop culture blog Monkey See says no — but studio executives are counting on making back that money.

“When you see a company spending $130 million, which is what ‘After Earth’ cost — that’s actually relatively modest for a Blockbuster, believe it or not — they’re not looking for an ordinary box office experience. They’re looking for a gigantic hit,” Holmes said.

Holmes says there are usually both thematic and budgetary clues when studios expect big business at the box office.

“You’re looking at a potential planned blockbuster whenever you see lots and lots of explosions and big famous people and sometimes an attachment to a franchise,” she said.

Studios also worry about their films appealing to foreign audiences.

“‘The Avengers’ was the number one movie in America last year and it made about 60 percent of its money overseas.”

Guest:

  • Linda Holmes, host of NPR’s pop culture blog Monkey See.

Please follow our community rules when engaging in comment discussion on this site.
Spotlight

Robin Young and Jeremy Hobson are hitting the road. Our Tumblr brings you behind the scenes of our election coverage.

Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

February 8 7 Comments

10 Things To Know About New Hampshire

With the focus on the primary race, we decided to do a little digging to find out what sets this state apart from the other 49.

February 8 64 Comments

N.H. Sen. Shaheen On Why She Supports Hillary Clinton

Sen. Jeanne Shaheen says "I never hear any men who are supporting Bernie get asked if they're supporting him because he's a man."

February 5 10 Comments

Lead 101: Flint Crisis Is Latest Example Of America’s Lead Problem

Public health historian Gerald Markowitz reminds us that the problem of lead poisoning is anything but new.

February 5 8 Comments

Why Some Forensic Evidence Isn’t Accurate Or Reliable

The co-founder of the Innocence Project explains the problems with certain types of evidence, such as bite marks.