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Friday, November 23, 2012

Retailers Fight Back Against Smartphone-Armed Shoppers

As hordes of Black Friday shoppers descend on stores in search of deals, many of them are armed with something that has retailers shaking in their boots: smartphones.

AOL’s Daily Finance news site reports that about 40 percent of shoppers with smart phones will use them to get a better deal online.

It’s part of a trend called showrooming that really took off last year.

Now retailers are fighting back by matching prices and offering free shipping on out-of-stock items.

But with sales from mobile devices expected to double this year, retailers may be fighting a losing battle.

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  • Millsjen80

    Really, another shopping-related story? It’s impossible to distinguish this show from Morning Edition, All Things Considered, Weekend Edition, and every single TV “news” show.  As for the college football games all of you feel compelled to cover–well, I give up trying to be informed about things that actually matter! This is why newspapers such as WaPo and the NYT should never die…..

  • http://twitter.com/nortonst William Kondroski

    Beware the 2-edged sword of capitalism, Mitt and company.

  • http://twitter.com/nortonst William Kondroski

    Be early, be late but nevr on time with the MBTA.

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