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Friday, August 17, 2012

Truth in Campaign Ads? There’s An App For That

Nadeem Mazen, founder of Nimblebot, stopped by Here & Now studios at WBUR in Boston to explain the firm’s new app, ReactVid. (Jesse Costa/Here & Now)

With only a few months until the elections, campaign advertisements are inescapable. But how do you tell which portrayals of the candidates’ positions are true and which are false?

There’s now an app to help.

Nimblebot is an interactive software and digital design firm based in Cambridge, Massachusetts. They’ve developed a new app called ReactVid, which allows users to evaluate claims made in all sorts of political ads and then get in depth information on the veracity of the claims.


  • Nadeem Mazen, founder of Nimblebot

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Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

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