Mark McClusky says for elite athletes today, pushing boundaries and breaking records is all about "the aggregation of marginal gains."
“Breaking: USA wins gold medal in synchronized NBC bashing.” Twitter has been flooded with tweets like that one expressing outrage over NBC’s coverage of the 2012 Olympic Games.
People are upset about everything from the time-delayed broadcast of the opening ceremonies to lackluster commentary.
Social media is giving NBC critics a new venue. It’s also giving athletes a place to post photos, congratulate each other and post Justin Bieber shout-outs!
More tweets are being sent each day this Olympics than during all of the Beijing games, which is why the London Games are being called the “first social Olympics.”
Despite the criticism, NBC is reporting record prime time ratings for its coverage.