There have never been so many ways to watch the Olympics.
This is the first year that every single event will be live-streamed on the web. NBC plans to air 5,535 hours of Olympics programming. On top of the coverage on its TV channels — MSNBC, CNBC, BRAVO, NBC Sports Network and its Spanish-language network Telemundo — NBC plans to offer 3,500 hours of live programming and on-demand videos on its website nbcolympics.com. In some cases, there will be multiple live web streams for a single sport, for example every track and field event, and each apparatus for gymnastics. But you’ll need to be a cable subscriber to access most of that content.
This is the first summer Olympics of the mobile era. During the 2008 Beijing Olympics, the iPhone was only a year old and there were no iPads. There are now hundreds of millions of Internet-connected phones and tablets. If you’re a cable subscriber, NBC’s app will let you watch all of its live-streaming and on-demand videos on-the-go. Those without a cable subscription can use NBC’s second-tier app offering video highlights, news, results and schedules.
- Richard Sandomir, TV sports and business reporter for the New York Times