Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Tuesday, April 17, 2012

Hyper-Local News Websites Have Lots Of Eyeballs, But What About Revenue?

Patch is a network of hyper-local news websites — there are around 800 in communities across the country.

More than 10 million people read these websites to find out about a water main break or local gang activity — the kind of stories that don’t make it into the big daily newspapers.

But the downside is, they’re not generating much money.

Business Insider reported that Patch’s parent company, AOL, poured $140 million into the venture last year, and the sites only made $20 million in revenue–leaving AOL with a loss of about $120 million.

Investors aren’t happy and media watchers are wondering if the promise of hyper-local news is viable.


  • Sean Roach, who ran the Tarrytown-Sleepy Hollow Patch for two years

Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

October 7 219 Comments

Lawsuit Challenges Transgender Locker Room Access At Planet Fitness

We hear a counterargument to our conversation earlier this week about how to accommodate transgender people in gyms.

October 7 12 Comments

‘I Drive Your Truck’ Songwriter Now Drives Her Brother’s Truck

Like the real-life story that inspired her hit song, Connie Harrington now drives a pickup truck to remember a loved one who died.

October 7 Comment

How To Make Your Own Shrub For Sodas And Cocktails

The vinegar and fruit syrup can be made into a refreshing drink – or even used in sweet and savory dishes.

October 6 58 Comments

Former Sandy Hook Teacher On Moving Forward After Tragedy

Kaitlin Roig-Debellis explains how she worked through her grief after the tragic shooting in her new book "Choosing Hope."