90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Here and Now with Robin Young
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Tuesday, April 17, 2012

Hyper-Local News Websites Have Lots Of Eyeballs, But What About Revenue?

Patch is a network of hyper-local news websites — there are around 800 in communities across the country.

More than 10 million people read these websites to find out about a water main break or local gang activity — the kind of stories that don’t make it into the big daily newspapers.

But the downside is, they’re not generating much money.

Business Insider reported that Patch’s parent company, AOL, poured $140 million into the venture last year, and the sites only made $20 million in revenue–leaving AOL with a loss of about $120 million.

Investors aren’t happy and media watchers are wondering if the promise of hyper-local news is viable.

Guest:

  • Sean Roach, who ran the Tarrytown-Sleepy Hollow Patch for two years

Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

August 29 Comment

World Championship Tug-Of-War Is ‘A Thing Of Beauty’

This weekend's competition in Wisconsin is a bit more intense than it was in your grade school gym class.

August 29 Comment

Repelling Mosquitoes With A Natural Sticky Patch

The Kite Patch releases odors that block the bug's carbon dioxide receptors, sending them in another direction.

August 28 Comment

Catching Up With The Polyphonic Spree

The choral rock band out of Dallas, Texas, has been thrilling audiences with its live performances for over a decade.

August 28 5 Comments

‘Enormous’ Growth Of Ocean Garbage Patch

The oceanographer who discovered the floating island of trash in 1997 says he's shocked by how much it's grown.