PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Monday, January 2, 2012

Negative Ads Dominate Airwaves In Iowa

The “Whopps” ad was released by the pro-Mitt Romney Super PAC “Restore Our Future.”

It’s the negative ads that have dominated the state’s airwaves, created by the new breed of political action committee called the superPAC.

SuperPACS can raise unlimited donations for individual candidates, as long as the superPACS don’t coordinate with the candidates’ campaigns.

Nearly half of all political ads in Iowa have attacked Newt Gingrich. Because of ads like it, Gingrich fell 20 points in 20 days last month.

For example, one ad called “Whopps” was released by the pro-Mitt Romney Super PAC “Restore Our Future.”

Meanwhile, this pro Gingrich ad was released by the group Citizens United promoting the couple’s 2009 documentary about Ronald Reagan.

And Perry’s Perry SuperPAC “Make Us Great” released this ad, blasting Romney and Gingrich as flip flops.

Most Negative Ad Season Ever

University of Iowa professor David Perlmutter says this is the most negative he’s ever seen the ads, so blatantly negative that 10 years ago he would have said they’d never fly in Iowa.

“There was this myth of Iowa nice, that people in general didn’t like this kind of mixing it up in Iowa,” media analyst John Carroll told Here & Now‘s Robin Young.

“This basically parallels the change in the media landscape and the change in the culture, the culture is much more coarse, the mood is definitely one of confrontation and that’s reflected in this campaign.”

Guest:

  • John Carroll, media analyst and assistant professor of advertising and journalism at Boston University’s College of Communication. He writes the blog campaignoutsider.com.

Please follow our community rules when engaging in comment discussion on this site.
Spotlight

From controversial new textbooks to a Maverick family reunion, here are stories from Jeremy Hobson's week in Houston and San Antonio.

Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

July 6 38 Comments

Military Analyst Andrew Bacevich On Iraq, ISIS

This is the first in a series of conversations about the relationship between the Iraq War and fight against ISIS.

July 6 5 Comments

The Rise Of The MP3 And The Fall Of The CD

Stephen Witt discusses his book "How Music Got Free: The End of an Industry, The Turn of the Century, and the Patient Zero of Privacy."

July 3 Comment

Kids Books Feature Famous Figures As Children

Brad Meltzer is known for his political thrillers, but he also writes kids books about real-life people like Rosa Parks and Amelia Earhart.

July 3 Comment

Not Your Typical Summer Reading List

NPR Books editor Petra Mayer and Cleveland poet and bookstore owner R. A. Washington share their picks.