Mark McClusky says for elite athletes today, pushing boundaries and breaking records is all about "the aggregation of marginal gains."
Would seeing poetry on a road sign make you more likely to follow traffic rules? That’s the idea behind a new “curbside haiku” campaign that kicked off this week in New York City, aimed at promoting road safety. The signs are designed by artist John Morse.
The campaign cost $25,000, and it’s paid for with fines from DUI incidents.
But City Councilman Eric Ulrich called the program a waste. Similarly, Councilman James Vacca told the New York Post, “I think most drivers would feel safer if DOT forgot about the haikus and fixed potholes within three days instead of 10.’’
Department of Transportation Commissioner Janette Sadik-Khan told Here & Now‘s Monica Brady-Myerov that the DOT does generally fix potholes in three days, and that she sees value in the curbside haiku program.
“We’re doing everything we can to get the message across the New Yorkers that they need to look out for one another as they use the streets,” Sadik-Khan said.