Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Thursday, June 16, 2011

Your Tweets Could Star In Commercials, Books, Even TV Shows

Here & Now Guest:

  • John Carroll, Here & Now media analyst and BU mass communication professor

Be careful what you tweet. Your 140-character comments could become part of a mass media advertising campaign, the basis for a book, or even a television series.

Kraft, American Express, Trident gum and others are pilfering comments made on social media sites to build traditional media campaigns, like television commercials and newspaper/magazine ads.

The publishing industry is also turning to social media to create new content. Several books, like “Tweets from Tahrir” about the Egyptian uprising, have been published based on material found online. And the popular Twitter stream, &^*( My Dad Says became a short-lived TV series, starring William Shatner.

So, who owns what you Tweet or post on Facebook? Here & Now media analyst, John Carroll, says most people don’t read the Facebook terms of agreement.

“They could own your first-born child for all you know,” he told Here & Now‘s Monica Brady-Myerov. “Facebook has rights to what you do there,” he said.

Carroll adds that when companies use tweets in their campaigns, they generally ask for permission, but they might not need to.

Please follow our community rules when engaging in comment discussion on this site.

Experts share a range of perspectives on how to combat the Islamic State militant group, and the role the U.S. should play.

Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

November 25 3 Comments

Rapper Le1f Finds Struggle And Moral Diversity In American Music

We've been asking musicians what they think of when they think "American music." Today we hear from Khalif Diouf, aka Le1f.

November 24 7 Comments

Ferguson: One Year Later

City council member Wesley Bell looks back on the past year since protests and violence swept the Missouri city.

November 24 3 Comments

Sam Sifton’s Tips For A Happy, Delicious Thanksgiving For All

The New York Times' food editor talks about his favorite dishes and how to accommodate everyone without going crazy.

November 23 3 Comments

James Taylor Is ‘Gobsmacked’ By Medal Of Freedom Honor

The five-time Grammy winner looks back on his career, ahead of receiving the country's highest civilian honor.