90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Here and Now with Robin Young
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Thursday, June 16, 2011

Your Tweets Could Star In Commercials, Books, Even TV Shows

Here & Now Guest:

  • John Carroll, Here & Now media analyst and BU mass communication professor

Be careful what you tweet. Your 140-character comments could become part of a mass media advertising campaign, the basis for a book, or even a television series.

Kraft, American Express, Trident gum and others are pilfering comments made on social media sites to build traditional media campaigns, like television commercials and newspaper/magazine ads.

The publishing industry is also turning to social media to create new content. Several books, like “Tweets from Tahrir” about the Egyptian uprising, have been published based on material found online. And the popular Twitter stream, &^*( My Dad Says became a short-lived TV series, starring William Shatner.

So, who owns what you Tweet or post on Facebook? Here & Now media analyst, John Carroll, says most people don’t read the Facebook terms of agreement.

“They could own your first-born child for all you know,” he told Here & Now‘s Monica Brady-Myerov. “Facebook has rights to what you do there,” he said.

Carroll adds that when companies use tweets in their campaigns, they generally ask for permission, but they might not need to.


Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

April 23 3 Comments

Kenyan Author’s Missing Chapter: Being Openly Gay

Acclaimed memoirist Binyavanga Wainaina talks about his writing, Africa today and his new life as an openly gay man.

April 23 Comment

Sherpas Walk Out From Everest Base Camp

On Mount Everest today, dozens of Sherpas packed up their gear and left base camp, after a lack of response to their demands.

April 22 Comment

What Do We Have To Teach Plato?

Philosopher Rebecca Newberger Goldstein discusses her new book "Plato at the Googleplex: Why Philosophy Won't Go Away."

April 22 21 Comments

Children’s Literature: Apartheid Or Just A General Lack of Color?

African-American children's book authors Walter Dean Myers and his son Christopher Myers weigh in.