90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Here and Now with Robin Young
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Tuesday, January 18, 2011

Republican Word Master Comments On Political Language

Republican pollster Frank Luntz. (AP)

Today Congress begins debating what Republicans have named the “Repealing the Job-Killing Health Care Law Act.” Notable health economists don’t think the health reform will kill jobs and Democrats tried to get Republicans to remove the word “killing” from the bill after the Tucson shootings. But the phrase “job-killing” remains in the bill’s title, though House Speaker John Boehner has also referred to it as the “job-destroying” bill.

What does Republican pollster Frank Luntz think about the “job killing” language?  He came up with other phrases that have scored big for the GOP, such as “death tax” instead of estate tax, and PolitiFact’s 2010 Lie of the Year: the “government takeover” of healthcare.

With the call for post-Tucson civility in Congress, we ask Luntz about political language, and why he says “what matters is not what you say. It’s what people hear.”


Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

September 18 Comment

Terry Gilliam Goes Back To The Dystopian Future

Terry Gilliam's new film, "The Zero Theorem" will be familiar to his fans.

September 18 5 Comments

DJ Sessions: Kansas’ ‘Retro Cocktail Hour’

"Space age pop" and "incredibly strange music" are the songs of the day on this installment of the DJ Sessions.

September 17 21 Comments

Volkswagen’s 300 MPG Car

The XL-1 can get 300 miles per gallon. The key is reducing wind resistance.

September 17 40 Comments

How Has The Obesity Epidemic Disrupted Romance?

The health impacts of the obesity epidemic are well-documented. Less studied are its ramifications for romance.