PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Tuesday, January 18, 2011

Republican Word Master Comments On Political Language

Republican pollster Frank Luntz. (AP)

Today Congress begins debating what Republicans have named the “Repealing the Job-Killing Health Care Law Act.” Notable health economists don’t think the health reform will kill jobs and Democrats tried to get Republicans to remove the word “killing” from the bill after the Tucson shootings. But the phrase “job-killing” remains in the bill’s title, though House Speaker John Boehner has also referred to it as the “job-destroying” bill.

What does Republican pollster Frank Luntz think about the “job killing” language?  He came up with other phrases that have scored big for the GOP, such as “death tax” instead of estate tax, and PolitiFact’s 2010 Lie of the Year: the “government takeover” of healthcare.

With the call for post-Tucson civility in Congress, we ask Luntz about political language, and why he says “what matters is not what you say. It’s what people hear.”


Please follow our community rules when engaging in comment discussion on this site.
Spotlight

From controversial new textbooks to a Maverick family reunion, here are stories from Jeremy Hobson's week in Houston and San Antonio.

Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

July 6 33 Comments

Military Analyst Andrew Bacevich On Iraq, ISIS

This is the first in a series of conversations about the relationship between the Iraq War and fight against ISIS.

July 6 5 Comments

The Rise Of The MP3 And The Fall Of The CD

Stephen Witt discusses his book "How Music Got Free: The End of an Industry, The Turn of the Century, and the Patient Zero of Privacy."

July 3 Comment

Kids Books Feature Famous Figures As Children

Brad Meltzer is known for his political thrillers, but he also writes kids books about real-life people like Rosa Parks and Amelia Earhart.

July 3 Comment

Not Your Typical Summer Reading List

NPR Books editor Petra Mayer and Cleveland poet and bookstore owner R. A. Washington share their picks.