90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Here and Now with Robin Young and Jeremy Hobson
Public radio's live
midday news program
With sponsorship from
Mathworks - Accelerating the pace of engineering and science
Accelerating the pace
of engineering and science
Tuesday, January 18, 2011

Republican Word Master Comments On Political Language

Republican pollster Frank Luntz. (AP)

Today Congress begins debating what Republicans have named the “Repealing the Job-Killing Health Care Law Act.” Notable health economists don’t think the health reform will kill jobs and Democrats tried to get Republicans to remove the word “killing” from the bill after the Tucson shootings. But the phrase “job-killing” remains in the bill’s title, though House Speaker John Boehner has also referred to it as the “job-destroying” bill.

What does Republican pollster Frank Luntz think about the “job killing” language?  He came up with other phrases that have scored big for the GOP, such as “death tax” instead of estate tax, and PolitiFact’s 2010 Lie of the Year: the “government takeover” of healthcare.

With the call for post-Tucson civility in Congress, we ask Luntz about political language, and why he says “what matters is not what you say. It’s what people hear.”


Please follow our community rules when engaging in comment discussion on this site.
Robin and Jeremy

Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston.

March 3 3 Comments

Burying Grief In Training A Goshawk

In her award-winning book "H Is for Hawk," Helen Macdonald tells the story of training a vicious predator after her father's death.

March 3 12 Comments

The End Of The Lunch Hour

Studies show that only one in five people actually take a break and leave their desks to eat.

March 2 13 Comments

The Beanie Baby Boom And Bust – What Happened?

Zac Bissonnette drew on hundreds of interviews to write a book about "mass delusion and the dark side of cute."

March 2 5 Comments

Russian Opposition MP Reacts To Nemtsov Killing

The sole member of the Russian parliament to vote against the annexation of Crimea discusses the killing of opposition leader Boris Nemtsov.