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Friday, November 26, 2010

Is Plaid The New Black?

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138 million shoppers are expected to descend on stores today, boosting sales by 3 percent over last year. Big chain stores are offering deals like $3 appliances and free shipping on almost everything. But a group of locally-owned shops in Oakland, Calif. is trying to convince residents to shop at local stores by launching “Plaid Friday.” We speak to Kerri Johnson, who started the movement and owns the Professor Squirrel Shop in Oakland.


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  • http://www.onionriver.com Carrie

    Hi Robin,
    Here in Montpelier VT, we’re having “Flannel Friday” right now! We thought Oakland had a brilliant idea. We’re not trying to drag people who want to get up at 4am away from the mall, we’re trying to give the folks who already value shopping locally something fun, interesting, and a little different. Some of the stores here had sales, but most did something a little interesting… the book store had a local storyteller in, some did contests, or give-aways, or had free hot cider for shoppers who braved the cold. And, so far, it’s been more than gratifying to see the smiles on people’s faces when there was not a 20 person deep line at the register. We’ll see what that does for the bottom line this year.
    Carrie Stahler
    Onion River Sports
    Montpelier, Vermont.

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